Iupui logo download

But those of us in marketing and communications play a unique role in shaping our brand experience. Traditionally, we tend to think of our brand as being objective. The trident or our brand colors might come to mind first. The IU brand is the entirety of our ecosystem—every touchpoint, every relationship, every interaction.

It exists through our people, our impact, and our exchanges. It includes our strengths and our weaknesses. The IU brand lives in the mind of our constituents. Who we are is who our constituents believe we are, compared to our competition.

And those perceptions are formed through countless experiences across a variety of platforms and channels. Together, we call these platforms and channels, along with the tools for building and using them, our brand ecosystem. In order for our brand to reach its potential, we have to successfully eliminate any distance between the IU we aspire to be and the IU our audience believes us to be.

To help you bring our ideal brand to life, this website serves as an online information hub, offering supporting documentation for the brand ecosystem, along with tools and resources for how to best leverage the IU brand. Using this site can help you make informed decisions about how to deliver powerful, positive, and consistent brand experiences across touchpoints. In an ongoing effort to make this hub as valuable as possible, we will continue to expand upon and evolve the resources available within this site.

Explore our philosophy of brand expression, visual language guide, design tools, and content resources. Discover campaign planning resources, paid media information, and more about how to approach Integrated Marketing Communications IMC. Our location in Indianapolis provides valuable opportunities our students can only get here. We set high standards for our faculty and staff, so we invest in them. They return advancements in health and life sciences and accelerate innovation and discovery through research and creative activity.

All the while, they provide excellence in teaching, scholarship, and service to our students. As a leader in fostering collaborative relationships, we strive to make consistent intellectual, economic, and cultural contributions through community partnerships. As home to the largest school of medicine in the nation and an accredited school of public health, IUPUI is uniquely equipped to ensure a safe campus.

Visit covid. Ind ianap olis Indianapolis. Explore Indianapolis. Read more about our research. Student success We promote student learning and success in everything we do. Educational excellence We set high standards for our faculty and staff, so we invest in them.